A bigger surf - A warmer planet

19 September 2005
A bigger surf – a warmer planet
It sounds perfect; or does it.

Across our planet, scientists, businesses, academics and even some politicians and sport enthusiasts are talking about the negative implications of warming temperatures on outdoor recreation and leisure.

The subject of global warming is a hot topic and is becoming increasingly difficult to ignore. Young environmentally conscious surfwear and snowboarding retailer ZooZoo2 thinks we should do more to protect the environment.

Climate change
The oil industry lobby try to tell everyone that it is nothing more than either normal environmental change or the ranting of eco warriors bent on destroying their business. The green lobby on the other hand tell us global warming will heat our planet on average by 6°C in the next century. It may not sound a lot but would result in melting roads, drowning pacific islands and destroying the delicate balance of our eco system. Who should we believe?

Higher temperatures threaten dangerous consequences: drought, disease, floods, lost ecosystems. And from sweltering heat to rising seas, global warming's effects have already begun. But solutions are in sight. We know where most heat-trapping gases come from: power plants and vehicles. And we know how to curb their emissions: modern technologies and stronger laws. By shifting the perception of global warming from abstract threat to pressing reality, and promoting online activism. By pressing businesses to use less energy and build more efficient products. And by fighting for laws that will speed these advances.
[extract from National Resources Defense Council USA Annual Report: Air & Energy / Global Warming]

A green wave
Whether it's the creek that meanders through town, the lake where we fish and swim, the majestic ocean beaches and the beautiful surf we ride that inspire our awe of nature, or simply the glass of water we drink, clean water is essential to our well-being. [extract from NRDC Annual Report: Air & Energy / Global Warming]

So what can we do
However small a contribution we can make it only takes one, then another one to follow that one, then before you know you have million or even a billion. If it sounds naive think again.Let us know what small ideas you have and if we think your idea is cool we will send you a ZooZoo2 organic cotton t-shirt. We think it’s worth doing.

ZooZoo2.com
Email: surf@zoozoo2.com